Phase 1
Build the foundation
The goal: Give Google and AI platforms a clean, technically sound website they can crawl, understand, and trust.
- Audit the website
- Set up Google Search Console
- Set up Google Analytics
- Check Google indexing
- Address crawl and indexing issues
- Check page speed and Core Web Vitals
- Fix broken links and redirects
- Review mobile performance
- Review website structure and navigation
- Create or verify the XML sitemap
- Review page titles and meta descriptions
- Review heading structure
- Optimize image types, names, and alt text
- Review internal linking
- Implement appropriate schema markup
- Establish business entity and focus across the website
- Verify business name, phone, address, service areas, and other important information are consistent

